Simple and affordable coverage for big expenses, so you’re protected when it matters most.
Narrator: We all have someone or something worth protecting.
Description: Amira stands outside with her husband and daughter.
Narrator: A family, a home, a business.
Description: Three graphics enter frame illustrating a family of three, single-story home and small business.
Narrator: At Canada Life, we offer term life insurance for 10, 20 or 30 years or until you turn 65.
Description: Cut to bar graph displaying age from 25 to 65. A bar for “Term 10” appears to show coverage from age 25 to 35. Bars for “Term 20” from age 25 to 45, “Term 30” from 25 to 55 and “Term 65” from 25 to 65 follow.
Narrator: An advisor can help you choose the timeframe that works for you.
Description: Amira’s hand enters frame and chooses “Term 10.”
Narrator: Figure out how much insurance you need.
Description: An outline of a circle appears to show the coverage amount. The amount increases to $650,000 as the circle fills in.
Narrator: And set up monthly or annual payments.
Description: Cut to two buttons labelled “Monthly” and “Annual.” Amira’s hand enters frame and chooses “Monthly.”
Narrator: Either way, your payments will stay the same over the entire coverage term for easy budgeting.*
Description: Cut to Amira outside, sitting on the porch of her home, looking at her phone. She receives a notification from her phone that her insurance payment has been made. A legal line appears: *Payments stay the same as long as you make required insurance payments.
Narrator: If the unexpected happens, term insurance can be used to pay debts,
Description: Cut to Amira’s hand passing an envelope to her husband.
Narrator: like a mortgage.
Description: A graphic enters the frame illustrating the cost of a single-story home.
Narrator: It can cover final expenses or help fund a child’s education.
Description: Two more graphics follow, illustrating a bill for final expenses and stack of books for child’s education.
Narrator: It can even help keep a business running.
Description: One last graphic is added to illustrate a small business.
Narrator: If your needs change, you can renew or extend your existing term coverage.
Description: Cut back to bar graph displaying age. A bar for “Term 10” returns, showing coverage from age 25 to 35. “Term 20” is added to extend coverage to age 55.
Narrator: or convert it to a permanent insurance policy.
Description: The bar transforms to “Permanent,” showing coverage from age 25 to 65.
Narrator: Term life insurance helps you protect what matters most today.
Description: Amira plays with her daughter in their living room, while her husband reads a book.
Narrator: Don’t have an advisor? We can help at canadalife.com.
Description: Text “Don’t have an advisor? We can help at canadalife.com” appears with Canada Life logo and legal line: Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-888-252-1847
Term life insurance helps you meet short-term protection needs over a set period of time. It’s ideal if you’re looking for a cost-efficient way to cover large debt for a specific term – for example, a mortgage.
Universal life insurance combines the benefits of a lifetime insurance policy with a tax-advantaged investment component that you select and manage based on your objectives. It also offers the added convenience and flexibility of adjustable premium and payment schedules.
Participating life insurance provides lifelong insurance coverage and pays the person you choose a tax-free payment when you die. Your policy is guaranteed to grow in cash value as long as you make your payments.
Critical illness insurance can provide the coverage you need, when you need it most.
Description: Emily stands in her kitchen, talking on the phone with a friend.
Narrator: Critical illness insurance provides coverage when it counts.
Description: She quickly hangs up the phone, feeling a pain in her chest.
Narrator: If you’re ever diagnosed with a life-threatening illness covered by your policy.
Description: Cut to Emily in a hospital bed. A doctor stands beside the bed holding a clipboard.
Narrator: Critical illness insurance can help you focus on you and your family.
Description: Cut to her at home, lying on the couch, covered in a blanket. Her son sits on the end of the couch while her husband brings a tea.
Narrator: It’s a one-time tax-free payment you can use however you want.
Description: Her hands enter the frame. She opens a letter to reveal a cheque from Canada Life.
Narrator: And that includes covering costs your healthcare plan doesn’t.
Description: A shield is drawn around a plus sign, representing healthcare.
Narrator: It’s money to help.
Description: Cut to Emily holding her phone.
Narrator: Pay the bills.
Description: She uses online banking to make a bill payment.
Narrator: Protect your retirement savings.
Description: Cut to Emily and her husband smiling, vacationing on the beach.
Narrator: And cover expensive drugs or alternate treatments.
Description: Cut to her in the kitchen, holding a pill bottle and receipt.
Narrator: It can also give you access to expert medical help.
Description: She sits at her desk with her laptop open, video conferencing with a specialist.
Narrator: And if you never need to make a claim.
Description: A shield is drawn to represent optional coverage.
Narrator: With the optional return-of-premium* benefit, you could get back some, or all of the money you paid for your coverage.
Description: A pile of money appears and becomes larger when "all of the money…” is mentioned. Legal line appears: *The Canada Revenue Agency (CRA) and Revenue Quebec have not provided a formal ruling regarding the tax treatment of return-of-premium benefits that are included in a critical illness policy. The tax treatment of an optional return-of-premium benefit is, therefore, subject to interpretation.
Narrator: Get the coverage you need, when it counts the most.
Description: Cut to Emily and her family sitting on the couch relaxing and drinking tea.
Narrator: Visit canadalife.com to learn more.
Description: Text “Visit canadalife.com to learn more.” appears with Canada Life logo and legal lines: Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-888-252-1847.
Critical illness insurance allows you to focus on your recovery knowing you have the money to help with your expenses if you're diagnosed with a serious illness. You’ll get a one-time, tax-free payment you can use for whatever you need. Through your coverage, you can also connect with healthcare specialists.
When Katherine experienced a life changing illness, family and her recovery were top of mind. This meant not letting things like financial obligations get in her way.
Description: Sad, slow music begins to play in the background on a black screen.
Description: A woman appears sitting on a chair in a living room beside a table with a vase of flowers. She looks to the right of the camera and begins to speak.
Katherine: I think as humans we always think it's not going to happen to us. We always think it's going to be the next person. We just, I guess, especially when you're younger, you feel invincible. You just feel it's not going to affect you. It's not going to happen to you.
Description: A white box appears screen right of Katherine with red text. The text reads, Katherine, self-employed mother of two.
Description: The white box disappears.
Description: The screen becomes grey and blurred. A white box appears screen right. The text reads, in May 2015, Katherine was diagnosed with Langerhans cell sarcoma. The red text disappears, and more red text appears that reads, 60 known cases worldwide, zero specialists worldwide, 25% survival rate.
Katherine: As we broke this news to various people around us, the people that were, I guess in my husband's world,
Description: The box disappears and Katherine reappears to the right of the camera.
Katherine: which is the medical community, they understood immediately the implications. So they would immediately come and give me a hug. I knew that wasn't good.
Description: The screen becomes grey and blurred again. A white box appears screen right. The text reads, Katherine visited doctors familiar with her illness in Boston and California for treatment options.
Katherine: Every time I would be sitting in the waiting room waiting for my radiation treatment,
Katherine: I would look at who was sitting around me, and I could see that there were people who were struggling like me with these health issues, but they had other struggles as well. They had to figure out how their rent was going to be paid. They were in a state where they could not go to work, but how could they make their financial commitments?
Description: The screen becomes grey and blurred again. A white box appears screen right. The text reads, in her 30s, Katherine purchased critical illness insurance for her family.
Katherine: This critical illness insurance made the whole.
Katherine: process of recovery just a lot smoother, a lot easier. By removing the financial element out, by it being able to take care of that financial element, we could just focus on the whole healing, on the whole finding the treatment plan, going through the treatment, all of that, and just getting better.
Description: The screen becomes grey and blurred again. A white box appears screen right. The text reads, Katherine’s cancer is currently under control and doctors continue to monitor her progress.
Description: Katherine: I can't believe that.
Katherine: It almost seems like it never happened. It was so intense while it was happening. Now that it's over with, it just seems like it was another lifetime away.
Description: The video changes to Katherine walking with her two children on the sidewalk with snow on the ground.
Katherine: When it's about to all be gone, you certainly become aware of what's really most important to you.
Description: The video returns to Katherine.
Katherine: And, I still get mad at my kids and my husband, you know, but I think I'm a lot more patient with the people closest to me because you're just keenly aware that they may not always be there or you may not always be there. So, you know, just let go of the little insignificant things.
Description: A white screen appears with red text that reads, protect what’s most important – your health and the ones you love. Talk to your advisor today. The Canada Life logo appears.