Your life. Your financial plan.

 

Description: This animated video introduces two characters named Lauren and Amina and illustrated graphics to show how an advisor can help create a financial plan to reach your goals.

Text “Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “Why work with an advisor?” fades in below. An illustration of a handshake draws on the right side of the frame.

Lauren: I could buy my insurance and investments online. Why should I work with an advisor?

Description: Lauren sits outside at a café table with a lemonade in front of her.

Amina: My advisor sees the big picture of how all my finances fit together.

Description: Cut to show both Lauren and Amina sitting at the table.

Amina: I might miss something important doing it myself.

Description: The frame fades to reveal various graphics representing a new pet, life insurance, marriage, estate planning, new home, luxury car, speed boat, health coverage, travel and cottage.

Amina: There’s a plan to achieve all my goals,

Description: A line enters the frame to select Lauren’s goals: life insurance, a new home, health coverage and a cottage. All other graphics fade away.

Amina: even when new ones pop-up.

Description: The advisor’s hand moves into the frame to add a travel goal.

Amina: If something unexpected happens in the economy or the markets, I won’t freak out thinking I have to change or fix something.

Description: The line and goals move up and down to represent a shifting stock market.

Amina: My advisor updates me regularly, so I feel confident I’m on track.

Description: Amina’s hand moved into frame, holding her phone. A notification appears on her phone with a mail icon that reads: “New message.

Amina: With an advisor, my financial future is one less thing I need to worry about.

Description: Cut back to Amina sitting at the table, showing Lauren her phone.

Text “Let’s talk. Contact me today.” appears onscreen with the Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.”

 

Description: Emotional music begins to play. Man begins to speak.

Warren: My first reaction when I heard Sandra had cancer was denial.

Description: A happy, family portrait of a woman, man and infant daughter appears.

Description: The video turns to the man in a room. A white box appears at the same time with red text that reads, Warren, Sandra’s husband.

Warren: I think before we even heard the word cancer, I was just denying the fact that it was very much a possibility that it can happen to anybody.

Description: A photo of a woman and Warren wearing winter attire appears. A white box with red text appears on the screen that reads, yesterday, a healthy lifestyle.

Description: The scene cuts to a woman speaking in a room. A white box appears at the same time with red text that reads, Sandra, 30, Lymphoma cancer patient.

Sandra: We had a pretty active lifestyle before I got sick. We have a Dragon Boat team with our family. We have a home gym. We like to get out with our daughter.

Description: A picture of Sandra, Warren and their infant daughter appears. Their daughter is in a chest carrier worn by Warren. The family is smiling.

Sandra: She has dance classes.

Description: A picture of Sandra, Warren and their infant daughter appears. They are all bundled in winter attire, smiling for the camera.

Sandra: She's a very busy, energetic little girl that needs to be kept busy.

Description: Then video then cuts to a photo of Sandra and Warren who are wearing numbers on their chest for a marathon. They are both smiling for the camera.

Warren: We were active, we were healthy. We always bought our fresh fruits, veggies, every couple of days.

Description: The video returns to Sandra and Warren sitting beside each other in the room.

Warren: Every couple of days, we had, our meals, we had lots of balance between our meats, our fruits and our vegetables.

Description: The video cuts to Warren.

Warren: That's just was we enjoyed. We don't drink much, we don't smoke.

Description: The video returns to Sandra and Warren.

Warren: We're out every day, we have a dog, so I take her for a run in the mornings and Sandra would take her with a walk for our daughter in the afternoons.

Description: The video returns to Warren.

Warren: I guess just average people, but active and healthy, and we prided ourselves on being healthy and taking care of ourselves to live a long and healthy life. It's just you don't get to decide how your life goes sometimes.

Description: A photo of Sandra and Warren wearing winter attire appears. A white box with red text appears on the screen that reads, the diagnosis.

Description: The video returns to Sandra and Warren.

Warren: What happened was really just out of the blue.

Description: The video cuts to Sandra.

Sandra: There's no history in my family of the type of cancer I have. That's one of the top three reasons you get Lymphoma, but there isn't any in my family. There's no history of it.

Description: The video returns to Sandra and Warren.

Sandra: I was going just for a check-up, get my teeth cleaned, I hadn't been in a while, and wasn't expecting to be where we are now.

Description: The video cuts to Warren.

Warren: I just kept telling myself, "The results will come back in and it will be nothing. We'll get this removed. She'll have her nice visit to the dentist she's been waiting for.

Description: The video returns to Sandra and Warren.

Warren: And we'll move forward and there will be lots of time, that we can play with our daughter and just have a normal summer that way."

Description: A photo of Sandra and Warren wearing winter attire appears. A white box with red text appears on the screen that reads, the beginning treatment, a lifestyle change.

Description: The video cuts to Warren.

Warren: The first day or so was...It kind of felt like a bomb had gone off in our lives. It was like a ringing in my ears and you're trying to absorb everything all at once, and there's so many emotions.

Description: The video returns to Sandra and Warren.

Warren: You kind of have to buckle down and say,

Description: The video cuts to a photo of Sandra and Warren who are smiling. They are both bald.

Warren: "No, this was... it doesn't really matter how I feel right now. We got to take care of Sandra."

Description: A photo of Sandra and Warren wearing winter attire appears. A white box with red text appears on the screen that reads, the beginning treatment, today and tomorrow.

Description: The video returns to Sandra and Warren.

Warren: You go through life and people hear the word insurance, and I think sometimes there's a negative stigma attached to that, but this really was something that helped us take care of us, take care of our family, and provide, as a husband, as I said to provide for my wife and my daughter, and it was just such a good thing. Such a good thing. The service we received, it was unbelievable how great everybody was.

Description: Sandra and Warren are featured walking in a busy downtown area, walking together, holding hands and smiling.

Description: The screen goes white. Red text appears that says, talk to your advisor today. Canada Life logo appears.

 

Description: Emily stands in her kitchen, talking on the phone with a friend.

Narrator: Critical illness insurance provides coverage when it counts.

Description: She quickly hangs up the phone, feeling a pain in her chest.

Narrator: If you’re ever diagnosed with a life-threatening illness covered by your policy.

Description: Cut to Emily in a hospital bed. A doctor stands beside the bed holding a clipboard.

Narrator: Critical illness insurance can help you focus on you and your family.

Description: Cut to her at home, lying on the couch, covered in a blanket. Her son sits on the end of the couch while her husband brings a tea.

Narrator: It’s a one-time tax-free payment you can use however you want.

Description: Her hands enter the frame. She opens a letter to reveal a cheque from Canada Life.

Narrator: And that includes covering costs your healthcare plan doesn’t.

Description: A shield is drawn around a plus sign, representing healthcare.

Narrator: It’s money to help.

Description: Cut to Emily holding her phone.

Narrator: Pay the bills.

Description: She uses online banking to make a bill payment.

Narrator: Protect your retirement savings.

Description: Cut to Emily and her husband smiling, vacationing on the beach.

Narrator: And cover expensive drugs or alternate treatments.

Description: Cut to her in the kitchen, holding a pill bottle and receipt.

Narrator: It can also give you access to expert medical help.

Description: She sits at her desk with her laptop open, video conferencing with a specialist.

Narrator: And if you never need to make a claim.

Description: A shield is drawn to represent optional coverage.

Narrator: With the optional return-of-premium* benefit, you could get back some, or all of the money you paid for your coverage.

Description: A pile of money appears and becomes larger when "all of the money…” is mentioned. Legal line appears: *The Canada Revenue Agency (CRA) and Revenue Quebec have not provided a formal ruling regarding the tax treatment of return-of-premium benefits that are included in a critical illness policy. The tax treatment of an optional return-of-premium benefit is, therefore, subject to interpretation.

Narrator: Get the coverage you need, when it counts the most.

Description: Cut to Emily and her family sitting on the couch relaxing and drinking tea.

Narrator: Visit canadalife.com to learn more.

Description: Text “Visit canadalife.com to learn more.” appears with Canada Life logo and legal lines: Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-888-252-1847.

 

Description: This animated video introduces a character named Aiko and her advisor with illustrated graphics to show the difference between mortgage insurance and life insurance.

Text “Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “Mortgage insurance or life insurance?” fades in below. An illustration of a shield with a checkmark draws on the right side of the frame.

Aiko: What’s better? Mortgage insurance or individual life insurance?

Description: Aiko appears in a video chat window on a computer screen. Her advisor’s head nods to the right of the frame.

Advisor: I’d always recommend individual life insurance.

Description: Cut to a split-screen of Aiko at home on the left and her advisor in his office on the right.

Advisor: With mortgage insurance, when you die, the money goes to the lender, and they use it only to pay down your mortgage.

Description: An illustration of home draws into the frame. The home moves over to the left and an arrow animates in, pointing towards a box labelled “Mortgage.”

Advisor: As well, your premium payments stay the same while the balance of your mortgage and your insurance coverage decreases.

Description: Cut to a line graph labelled “Mortgage insurance” showing coverage over 10 to 50 years. The coverage decreases over time. The advisor’s hand enters the frame and draws a straight line from the top of the coverage to 50 years, dollar signs pop in to show payments. The camera zooms out to show a line graph of “Individual insurance” where the coverage and payments stay the same.

Advisor: But with individual life insurance, you decide who receives the money and how it’s used. It could be to pay off the mortgage. But it could also pay off other debt, or fund an education or a retirement plan.

Description: An illustration of a shield draws into the frame. A dotted line connects the shield to four boxes labelled “Mortgage,” “Debt,” “Education” and “Retirement.”

Advisor: You also get to say how long your coverage lasts – for a short term or for your lifetime, even after your mortgage is paid.

Description: Cut to bar graph displaying the length of insurance coverage from “Present” to “Lifetime.” The advisor’s hand moves into frame, adjusting the bar from 10 years to lifetime coverage.

Advisor: That’s just a couple of the ways individual life insurance gives you more choice and flexibility in how you protect yourself and your loved ones.

Description: Cut back to the split-screen of Aiko and her advisor.

Text “Contact me today to talk about your insurance needs.” appears onscreen with the Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.”