Get started with analytics
Hootsuite Analytics helps you track and measure your results on Facebook, Twitter, LinkedIn, and Instagram. Whether you want to identify your most engaging posts, see how your campaigns are performing, or uncover opportunities to get your brand in front of more people, Analytics has you covered with insights and reports to help drive your social strategy.
To get started, open Hootsuite and go to Analytics.
Open and display an analytics report
Use the built-in reports in Hootsuite Analytics to review and share the most important metrics for your social accounts. You can display reports for Facebook, Twitter, Instagram, LinkedIn, Team, Impact, Amplify, Insights, Team, and Ow.ly traffic. You can also display a mixed overview report that shows a combined view of all four social networks.
Analytics reports display your social data in tiles. Use these tiles to chart your paid and organic social data and visualize what's most important to you. Your reports automatically refresh every few minutes to reflect data updated by the social networks. Note, some social networks only update metrics every 24 hours.
For more information, see Manage your Analytics reports.
Select your social network and accounts
You can run reports on one or more of your social accounts. Select a social network and social accounts at the top to search for and select social accounts. If your report contains other data sources, select Filter to refine your report view.
Select a date range or select two dates to compare
Select a date range to display using the date picker at the top of the page. You can also track performance trends over time by comparing two time frames. For example, you may want to compare results between the current month and the previous month. You can use date range comparisons with Line, Number, List, and Column visualizations.
For detailed instructions on configuring reports, see View an Analytics report.
Create a new report in Analytics
Create as many reports as you need and delete the ones you don’t use. Your reports and reports views are yours to customize. Other than shared reports, changes you make to reports only affect you (not others in your organization).
There is no limit to the number of reports you can create. Hootsuite provides many templates to choose from. Each template includes a description and a list of the metrics to make report creation easy.
Export or schedule an export of Analytics data
Export or schedule exports of your reports to share your metrics. You can export reports as needed, or set up a recurring email export.
For detailed instructions on exporting and scheduling reports, see Export an Analytics report.
Share an Analytics report
Share reports with others in your organization so you can track the same Analytics data and collaborate in real-time. Making changes to a shared report will update it in all accounts that have access to that report. Likewise, deleting a shared report from one account will remove it from all accounts that have access to it.
You can assign Read or Edit access to shared reports. People with Edit access have the same permissions as the report author. This includes sharing, editing, and deleting the report. There is no limit to the number of users who can share a report.
To share a report:
The recipient will receive an email notifying them that they have access to the report.
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