Analytics and reporting

Hootsuite Analytics helps you track and measure your results on Facebook, Twitter, LinkedIn, and Instagram. Whether you want to identify your most engaging posts, see how your campaigns are performing, or uncover opportunities to get your brand in front of more people, Analytics has you covered with insights and reports to help drive your social strategy.


To get started, open Hootsuite and go to Analytics. See How to Use Hootsuite Analytics

Open and display an analytics report

Use the built-in reports in Hootsuite Analytics to review and share the most important metrics for your social accounts. You can display reports for Facebook, Twitter, Instagram, LinkedIn, Team, Impact, Amplify, Insights, Team, and traffic. You can also display a mixed overview report that shows a combined view of all four social networks.

Analytics reports display your social data in tiles. Use these tiles to chart your paid and organic social data and visualize what's most important to you. Your reports automatically refresh every few minutes to reflect data updated by the social networks. Note, some social networks only update metrics every 24 hours.

  1. Go to Analytics
  2. If the Analytics navigation is not visible, select Expand navigation, and then select All reports
  3. Select a report from the reports list to open it

See Manage your Analytics reports.


Select your social network and accounts 

You can run reports on one or more of your social accounts. Select a social network and social accounts at the top to search for and select social accounts. If your report contains other data sources, select Filter to refine your report view.


Select a date range or select two dates to compare

Select a date range to display using the date picker at the top of the page. You can also track performance trends over time by comparing two time frames. For example, you may want to compare results between the current month and the previous month. You can use date range comparisons with Line, Number, List, and Column visualizations.

Select Change date range to choose a date range:

   a) to display a date range, select a date range option, and then select Set

   b) to compare two time frames, select a date range, and then select Compare with another period. Next, select the "compared to" date range, and then select Set

   c) to remove a comparison, open the date picker, select the X next to the "compared to" date range, and then select Set
See View an Analytics report.


Create a new report in Analytics

Create as many reports as you need and delete the ones you don’t use. Your reports and reports views are yours to customize. Other than shared reports, changes you make to reports only affect you (not others in your organization).

There is no limit to the number of reports you can create. Hootsuite provides many templates to choose from. Each template includes a description and a list of the metrics to make report creation easy.

Go to Analytics. If the Analytics navigation is not visible, expand the navigation. 

  1. Select New report
  2. Select your report type from the top of the page
  3. Select Create report for the report you want to create. Reports are automatically generated and displayed for you to view or configure
  4. Select a date range to display using the date picker 


Export or schedule an export of Analytics data

Export or schedule exports of your reports to share your metrics. You can export reports as needed, or set up a recurring email export. Go to Analytics, and then open the report

  1. Select a time frame for the report
  2. Select Export, and then select one of the available options:
    • Select an export option. Stay on the reports page until the report begins to download. Report exports are automatically sent to your email address when they are ready to download. To download the report in Hootsuite, stay on the reports page. A message will display with the download link.
    • Schedule an email export - Select New scheduled export to schedule a report to be automatically sent to your email. You can select an export format and frequency, and then enter the names or emails of your recipients. For added security, you can send the report as a password-protected ZIP file. When you are ready, select Schedule.

See Export an Analytics report.

Share an Analytics report

Share reports with others in your organization so you can track the same Analytics data and collaborate in real-time. Making changes to a shared report will update it in all accounts that have access to that report. Likewise, deleting a shared report from one account will remove it from all accounts that have access to it.

You can assign Read or Edit access to shared reports. People with Edit access have the same permissions as the report author. This includes sharing, editing, and deleting the report. There is no limit to the number of users who can share a report.

To share a report:

  1. Go to Analytics and open the report.
  2. Select Share with teammates.
  3. Enter the name or email of the person you are sharing the report with, and then select them from the list.
  4. Add a note for the recipient (optional) and select whether they will have Read or Edit access to the report.
  5. Select Share.

The recipient will receive an email notifying them that they have access to the report.

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