Discover and share Amplify content 

Find and share Amplify content you are interested in.

  1. Go to Amplify and select a topic from the navigation on the left or search for content by keyword, such as Saving and investing, inflation, lifestyle, insurance and more.
    • Once you've started sharing, you'll see content recommendations under Recommended. These are built using your and your colleagues' Amplify sharing activity.
  2. Select Share. Don't worry, this won't go live yet.
  3. Select the social accounts you want to share this post to. Your Amplify admins may choose to limit the social networks available for some posts. In this case, you'll find you can't select accounts in those networks.
  4. Choose from the following options:
    • Personalize post - Open the post and edit it. This option is only available when admins offer it. See Create and publish posts
    • Share now - Publish the post to your selected accounts
    • Schedule - Set a time and date for the post to publish to your selected accounts

Note: If you are sharing to a Facebook or Instagram profile, you can choose to send it to your News Feed or Your Story. If you shared something and want to remove it, log in to the social network and delete it. To learn how to create your own content, read the sections below.

Access the post composer

Create and publish all of your social media content to Facebook, Twitter, LinkedIn, and Instagram from one location with the post composer. This intuitive publishing tool lets you create, preview, schedule, and publish posts for each social network.

For extra efficiency, you can create and schedule posts to multiple accounts by customizing the body of a single post on a per-network basis. Tailor your text, mentions, emoji, and hashtags to each social network in the same post!

To get started, select Composer to open the post composer. You can select Minimize at any time to go to other areas of Hootsuite and resume your post later. See Using the Hootsuite Composer and Planner.

Select the social accounts to publish to

You can publish content to multiple networks at one time. Use the Publish to list to select the social accounts you'd like to publish to. You’ll find your social accounts organized by network type, team, and private accounts. Enter a keyword into the Publish to box to search by social network, profile name, or team. Selecting a team selects all of the social accounts managed by that team.

If you belong to more than one Hootsuite organization, you can select an organization to view different social accounts.

Enterprise team members can also select a campaign to associate a post with a current or future campaign. This action automatically applies the campaign’s link settings and tags to the post, to categorize it for future analysis.
For more information, see Create and manage content campaigns.

Tip: If you often publish to the same social accounts, select the star next to an account or team name to add it to your favorites. Favorites show up at the top of the Publish to list for quick access.


Create your post

After you've selected the social accounts you'd like to publish to, you can create your post. Note that Hootsuite does not support creating event posts or polls.

Business and Enterprise plan members can create posts from a content library with pre-approved post templates. See Use a content library template.

In the Initial content area, enter your post text. Above the Initial content area, the character count updates as you type. You can also include the following in the body of your posts:

Hootsuite copies your content into tabs for each social network you've selected. In each tab you can customize your content, so it’s optimized for the unique audiences on each social network. Changes to the initial content will update all tabs until you start customizing them.

Select a social network tab and customize the post content for that social network. For example, tweak your content and make it shorter on Twitter, remove the hashtags on Facebook, or remove the link on Instagram. The character count reflects the remaining characters for the social network. If your post includes mentions, you must customize them in each social network tab.
See Mention a user or Page for more details.

To undo customizations for a single social network and restore it to the initial content, select Overwrite with initial content in the social network tab.

To undo customizations in all social network tabs, select the Initial content tab, and then select Overwrite custom social network content.

Overwriting your customizations resets any mentions selections. You will need to customize mentions again per social network.

When the body of your post is complete, you can add other elements to your post:

  • Images, videos, including SRT files, and GIFs - Plus, you can edit and apply filters to your images. Media is the same for all social networks. To learn more, see Image file requirements, Work with images, and Work with videos.
  • Tags - Business and Enterprise plan members can add tags to posts to analyze their performance in Hootsuite Analytics
    see Manage tags.
  • Select the social network content tabs to reveal the other network - specific options available for your post:
    Select the Twitter content tab and the Twitter location option appears.
    Select Facebook or LinkedIn and the targeting and post promotion options appear.


Preview and publish your posts

As you create your post, you can select a social network content tab and review how the post will look on that network using the preview on the right. When you're ready, you can choose from the following publishing options in the bottom right:

  • Post now - Publish the post right away
  • Schedule for later - Select a time and date to publish the post. If you have a paid plan, you can choose a recommended time. Scheduling your posts lets you keep your social presence active and publish your posts at high engagement times. See Schedule a post
  • Save Draft - Select the arrow next to Post now, and then select Save draft if you're not ready to publish or schedule your post. Your customized content is saved for each social network tab.

If you want to create another post right away, select the arrow next to Post now (or Schedule), and then select one of the following options:

  • Post and reuse accounts or Schedule and reuse accounts - Publish your current post and begin a new one to the same social accounts.
  • Post and duplicate or Schedule and duplicate - Publish your current post and retain its content to create a new, similar post with a unique post ID

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