Find and share Amplify content you are interested in.

1. Go to Amplify and select a topic from the navigation on the left or search for content by keyword, such as Saving and investing, inflation, lifestyle, insurance and more.
   • Once you've started sharing, you'll see content recommendations under Recommended. These recommendations are built using your and your colleagues' Amplify sharing activity.
2. Select Share. Don't worry, this won't go live yet.
3. Select the social accounts you want to share this post to. Your Amplify admins may choose to limit the social networks available for some posts. In this case, you'll find you can't select accounts in those networks.
4. Choose from the following options:
   • Personalize post - Open the post and edit it. This option is only available when admins offer it. For more information on creating and editing posts, see Create and publish posts.
   • Share now - Publish the post to your selected accounts.
   • Schedule - Set a time and date for the post to publish to your selected accounts.

Note: If you are sharing to a Facebook or Instagram profile, you can choose to send it to your News Feed or Your Story.

If you shared something and want to remove it, log in to the social network and delete it.

To learn how to create your own content, read the sections below.

Create and publish all of your social media content to Facebook, Twitter, LinkedIn, and Instagram from one location with the post composer. This intuitive publishing tool lets you create, preview, schedule, and publish posts for each social network.

For extra efficiency, you can create and schedule posts to multiple accounts by customizing the body of a single post on a per-network basis. Tailor your text, mentions, emoji, and hashtags to each social network in the same post!

To get started, select Composer to open the post composer. You can select Minimize at any time to go to other areas of Hootsuite and resume your post later.

You can publish content to multiple networks at one time. Use the Publish to list to select the social accounts you'd like to publish to. You’ll find your social accounts organized by network type, team, and private accounts. Enter a keyword into the Publish to box to search by social network, profile name, or team. Selecting a team selects all of the social accounts managed by that team.

If you belong to more than one Hootsuite organization, you can select an organization to view different social accounts.

Enterprise team members can also select a campaign to associate a post with a current or future campaign. This action automatically applies the campaign’s link settings and tags to the post, to categorize it for future analysis. For more information, see Create and manage content campaigns.

Tip: If you often publish to the same social accounts, select the star next to an account or team name to add it to your favorites. Favorites show up at the top of the Publish to list for quick access.

After you've selected the social accounts you'd like to publish to, you can create your post. Note that Hootsuite does not support creating event posts or polls.

Business and Enterprise plan members can create posts from a content library with pre-approved post templates. To learn more, see Use a content library template.

In the Initial content area, enter your post text. Above the Initial content area, the character count updates as you type. You can also include the following in the body of your posts:

• Mentions of a user or Page - To learn more, see Mention a user or Page.
• Links - You can even use shortened links and add link-tracking parameters to analyze link or content performance. To learn more, see Work with link previews.
• Emoji! - See also Add more inclusive emoji.
• Hashtags.

Hootsuite copies your content into tabs for each social network you've selected. In each tab you can customize your content so it’s optimized for the unique audiences on each social network. Changes to the initial content will update all tabs until you start customizing them.

Select a social network tab and customize the post content for that social network. For example, tweak your content and make it shorter on Twitter, remove the hashtags on Facebook, or remove the link on Instagram. The character count reflects the remaining characters for the social network. If your post includes mentions, you must customize them in each social network tab. See Mention a user or Page for more details.

To undo customizations for a single social network and restore it to the initial content, select Overwrite with initial content in the social network tab.

To undo customizations in all social network tabs, select the Initial content tab, and then select Overwrite custom social network content.

Overwriting your customizations resets any mentions selections. You will need to customize mentions again per social network.

When the body of your post is complete, you can add other elements to your post:

• Images, videos (including SRT files), and GIFs - Plus, you can edit and apply filters to your images. Media is the same for all social networks (customizing it is in the works for 2022). To learn more, see Image file requirements, Work with images, and Work with videos.
• Tags - Business and Enterprise plan members can add tags to posts to analyze their performance in Hootsuite Analytics (see Manage tags).
• Select the social network content tabs to reveal the other network-specific options available for your post: Select the Twitter content tab and the Twitter location option appears. Select Facebook or LinkedIn and the targeting and post promotion options appear.