Boost your business by empowering women

From navigating financial milestones to understanding women’s unique financial perspectives it’s time to connect deeper with the women + finance campaign. Now, until the end of March, keep an eye out for content focused on helping you support clients facing tough emotional situations such as going through a divorce, experiencing the loss of a spouse, or dealing with the challenges of being in the sandwich generation.

Both Canada Life branded and non-branded content are available. How to share this content on each tool:

Articles

Check out new blog articles available on your Digital Agent site Advice page and share them with clients on social media or in a newsletter. These articles will be added weekly:

 

Divorce

  • How to financially prepare for divorce or separation - Women may experience unique challenges when it comes to their finances after divorce or separation.
  • How to financially recover from a divorce - There are several things you can do to help you bounce back financially from divorce.
  • How to adjust financially as a single parent - Becoming a single parent requires a lot of adjustment, especially when it comes to finances, but there are ways you can budget, save and provide for the future.
  • Grey divorce – financial impact and considerations - Grey divorce is the trend of couples aged 50 and older divorcing, often after long marriages. Grey divorce may impact men and women differently.
  • How much does divorce cost in Canada - In Canada, average legal fees for divorce can run from $1,000 to $25,000 depending on your situation and your relationship with your spouse.

Widows

  • Financially preparing for the death of a spouse - Women may experience unique challenges when it comes to their finances after losing a spouse.
  • Financial planning for widows - It’s important to plan how you’ll manage your finances both in the short term and the long term if your spouse dies before you do.

Sandwich generation

  • The Sandwich Generation Managing stress and finances - To successfully navigate the financial challenges of supporting your parents in the sandwich generation, having a financial strategy is essential. Consider Canada's government benefits and programs as well as community and family support.
  • How to talk with aging parents about finances - There are several reasons why it’s important to talk with your aging parents about money. There are strategies to help make the conversations less awkward and more productive.
  • How to balance your career and caregiving duties - If you’re balancing career and caregiving, it’s important to seek help from your employer as well as your support network at home to help you mentally, physically and financially.
  • Supporting your parents financially - It’s more common for people to support their parents financially due to a lack of retirement savings and parents outliving their savings. Combining government assistance with a financial strategy can maintain financial stability for both generations.

Social media posts

Take a look at these posts in Hootsuite Amplify and share them on your social media pages. Make sure to also link the corresponding article from Digital Agent in the caption of your post to boost your website engagement. 

Divorce

How to financially prepare for divorce or separation (One | Two) - Women may experience unique challenges when it comes to their finances after divorce or separation.

How to financially recover from a divorce (One | Two) - There are several things you can do to help you bounce back financially from divorce.

How to adjust financially as a single parent (One | Two) - Becoming a single parent requires a lot of adjustment, especially when it comes to finances, but there are ways you can budget, save and provide for the future.

Grey divorce (One | Two) – financial impact and considerations - Grey divorce is the trend of couples aged 50 and older divorcing, often after long marriages. Grey divorce may impact men and women differently.

How much does divorce cost in Canada (One) - In Canada, average legal fees for divorce can run from $1,000 to $25,000 depending on your situation and your relationship with your spouse.

Widows

Financially preparing for the death of a spouse - Women may experience unique challenges when it comes to their finances after losing a spouse.

Financial planning for widows - It’s important to plan how you’ll manage your finances both in the short term and the long term if your spouse dies before you do.

Sandwich generation

The Sandwich Generation Managing stress and finances - To successfully navigate the financial challenges of supporting your parents in the sandwich generation, having a financial strategy is essential. Consider Canada's government benefits and programs as well as community and family support.

How to talk with aging parents about finances - There are several reasons why it’s important to talk with your aging parents about money. There are strategies to help make the conversations less awkward and more productive.

How to balance your career and caregiving duties - If you’re balancing career and caregiving, it’s important to seek help from your employer as well as your support network at home to help you mentally, physically and financially.

Supporting your parents financially - It’s more common for people to support their parents financially due to a lack of retirement savings and parents outliving their savings. Combining government assistance with a financial strategy can maintain financial stability for both generations.

Signing up is simple

You can get access to these tools and more through the Canada Life Digital Toolkit program. Learn more here. 

Questions? Contact Field Marketing.

Visit our Field Marketing landing page to learn more about the support and services we provide, and for additional information and resources on our services.

Missed one of our earlier campaigns? 

Find great content in Digital Agent, Hootsuite and DOX to create your own campaign on: 

  • Mutual funds and segregated funds
  • RESPs
  • Canada Life My Par GiftTM
  • Market volatility
  • RRSPs and TFSAs