RRSP season is here – reach clients with new content available now  

With RRSP season in full swing, Canadians are looking for guidance to help keep their retirement and savings plans on course. Reach your clients with content that addresses their concerns, like investing in a recession and inflation impacts. Visit Digital Agent, DOX and Hootsuite for helpful articles, marketing materials, social media posts and videos to share with your clients and start more meaningful conversations.   

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Add this video to your Digital Agent site by browsing the content library and share it with prospects on social media. Non-branded version available for self-branded advisors! 

Ask an advisor: RRSP or TFSA? – Canada Life

Find out the reasons to invest in a registered retirement savings plan (RRSP) or tax-free savings account (TFSA) and why an advisor should help you decide.



View video script


Description: This animated video introduces a character named Hinata and his advisor with illustrated graphics to show the difference between an RRSP and TFSA.

Text “Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “RRSP or TFSA?” fades in below. An illustration of a vault draws on the right side of the frame.

Hinata: How do I choose between investing in an RRSP or a TFSA?

Description: Hinata sits in his advisor’s office with a cup of coffee on the desk in front of him. His advisor’s head nods to the right of the frame. A laptop is placed in between them.

Advisor: Well, first off, it depends on several things,

Description: Cut to Hinata and his advisor sitting behind her desk. She leans in and gestures towards the laptop.

Advisor: including your age, income, tax rate, the goal you’re saving for, and how long it’ll be until you need to use the money.

Description: Cut to five squares with icons and text, labelled “Age,” “Income,” “Tax rate,” “Goal” and “Time.”

Advisor: A registered retirement savings plan or RRSP is used to save for retirement.

Description: A pie graph labelled “RRSP” animates into the frame. An illustration of a Muskoka chair appears in the middle of the graph.

Advisor: When you put money into an RRSP, you get a tax receipt that can offset your income taxes.

Description: The advisor’s hand enters the frame and moves a coin into the pie graph. Cut to an illustration of a receipt. The advisor's hand brings the coin over to the receipt.

Advisor: You only pay tax on this money when you withdraw, and in retirement, you generally pay less tax than in your working years.

Description: Cut to line graph showing age from 20 to 90. The line representing income rises until retirement at age 65, then decreases gradually afterwards.

Advisor: A tax-free savings account or TFSA can be used to save for retirement

Description: A pie graph labelled “TFSA” animates into the frame. An illustration of a Muskoka chair appears in the middle of the graph.

Advisor: or any other goal.

Description: The camera zooms out to show two more pie graphs, one with an illustration of a new home, the other with an airplane.

Advisor: When you put money into a TFSA, you don’t get a tax-receipt like with an RRSP.

Description: The graph in the middle of the frame grows larger. The advisor’s hand enters and moves a coin into the pie graph.

Advisor: However, you also don’t pay tax on any increase in value in your TFSA,

Description: The hand pulls the coin out of the pie graph as the camera pans to a line graph representing savings over 15 years.

Advisor: or on money you withdraw from it at any date.

Description: An illustration of a receipt with scissors fades in as the graph drops slightly at the 15-year mark to show a withdrawal. The line graph continues to increase over another 10 years, another drop appears at 25 years, then finishes growing at 35 years.

Advisor: RRSP or TFSA or both? I can help you choose the best option for you.

Description: The camera zooms out of the laptop to return to Hinata and his advisor in her office.

Text “Let’s talk. Contact me today.” appears onscreen with the Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.”


Check out new blog articles available on your Digital Agent site Advice page and share them with clients on social media or in a newsletter.    

How does inflation impact your retirement?

Inflation, which causes a rise in the cost of living, can be challenging if you’re retired. It can also present challenges if you’re still working and saving for retirement.

Having multiple streams of retirement income, a diversified portfolio, and a retirement plan can all help to protect your retirement savings during periods of inflation.

How does inflation impact your retirement

Inflation, which causes a rise in the cost of living, can be challenging if you’re retired.

According to the BDO 2022 Affordability Index, 78% of Canadians feel their personal finances have worsened due to inflation. But inflation doesn't just impact the everyday cost of living - it can also impact your ability to save for the future.  

The Affordability Index also showed that 6 in 10 Canadians have saved less for retirement in 2022 than in 2021, with 71% of respondents admitting that saving for retirement is a challenge.  

RRSPs and TFSAs: Which is right for me?

With so many savings options available, it can be challenging to find the right fit for your needs. Registered retirement savings plans (RRSPs) and tax-free savings accounts (TFSAs) are two popular savings vehicles. Both options are government registered and provide tax-advantaged savings.

What savings vehicle will work best for you depends on a number of factors, like your age, income, tax rate and future cash flow needs. Understanding the differences and benefits of both options will help you make the best decision for you, now and in the future.

RRSPs and TFSAs: Ways to save on a budget

Building savings isn’t always easy – after all, there are plenty of fun things to spend money on.

But the satisfaction of watching your savings grow will likely outlast the thrill of your latest online purchase.

To maximize your savings potential, you can add guaranteed investment certificates (GICs), mutual funds, segregated funds, stocks and bonds to your registered retirement savings plan (RRSP) or tax-free savings account (TFSA). As your financial security advisor, I can help you choose investment options that are best suited to your needs.

Social media posts 

Take a look at these posts in Hootsuite Amplify and share them on your social media pages. Make sure to also link the corresponding article from Digital Agent in the caption of your post to boost your website engagement.  

Four strategies to boost your RRSP savings

You can use a registered retirement savings plan (RRSP) to save for retirement, split retirement income with your spouse with a spousal RRSP, help decrease the taxes you have to pay every year. 

RRSPs are a tax-deferred account you contribute to based on your prior year’s earned income – up to 2021’s yearly maximum of $27,830. Earned income includes employment and self-employment earnings plus any other income, minus employment expenses and business or rental losses from the previous year.

RRSP season is fast approaching. Here are four strategies to maximize your RRSP contributions.

Marketing materials

Use these personalized marketing materials to talk to your clients about their savings goals, and how RRSPs or TFSAs can be part of their plan. 

RRSP vs TFSA brochure

Financial goal-setting checklist

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