Description: This animated video introduces a character named Sarah and her advisor with illustrated graphics to explain inflation.
Text: Ask an advisor: What is inflation?
Description: An illustration of a bar graph with an upwards arrow draws into the frame.
Sarah: I’ve been hearing a lot about inflation. Should I be worried?
Description: Sarah sits in the advisor’s office. The advisor nods his head and smiles. His laptop sits on the desk between them.
Advisor: One of the best reasons to have a financial plan is to help you manage inflation.
Description: Cut to a medium shot of the advisor gesturing with his hands.
Advisor: Inflation is the gradual rise in the prices for all the goods and services you buy,
Description: A stack of coins is shown. Two coins roll into the frame and are added to the stack.
Advisor: including groceries, transportation and maybe your spring break vacation.
Description: Illustrations appear: a paper bag of food for groceries, a gas pump for transportation and an airplane for vacation.
Advisor: While we hope prices won’t go up, some inflation is the sign of a growing, thriving economy.
Description: A coin from the stack starts to roll along a line. The coin continues to roll as the line grows to a peak and then dips downward. Text “1-3% per year” appears onscreen.
Advisor: That’s because it encourages consumers to spend money now, rather than later when the price could be higher.
Description: More coins fall into the frame.
Advisor: But inflation can be a problem if your pay cheque can’t keep up.
Description: The camera pans downward to large text that compares a “1% raise” to “3% inflation.” A hand holding a pay cheque moves into the frame.
Advisor: Over time, you may not be able to afford to purchase as much as you previously did, lowering your standard of living.
Description: The illustrations of groceries, transportation and vacation return. Dollar signs flow outwards from each.
Advisor: This is especially important in retirement when your income may be more fixed and not able to grow with inflation.
Description: A graph appears. A straight dotted line labelled “Fixed income” draws into the frame. A second line draws in an upward motion, showing rising inflation.
Sarah: Oh, that makes sense!
Description: The camera zooms out of the graph to reveal the advisor’s laptop and Sarah in his office.
Advisor: Let’s talk about how you can create a financial plan with inflation in mind.
Description: The advisor gestures towards his screen, Sarah smiles.
Text “Let’s talk. Contact me today.” appears onscreen with the Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.”