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Ask an advisor: Giving to charity using life insurance

Learn how giving to charity with life insurance lets you make your mark today and grow your impact for tomorrow.

 

 


View video script

 

Description: Description: This animated video introduces a character named Bill and his advisor with illustrated graphics to show how you can give to charity using life insurance.

Text: Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “How can I give to charity using life insurance?” fades in below. An illustration of a hand holding a heart appears on the right side of the frame.

Bill: I want to use some of my money to support charities that are important to me. How can I do that?

Description: Bill and his advisor sit opposite one another in a room setting.

Advisor: There are lots of ways to give, but one way to enhance your donation is with life insurance.

Description: Screen transitions to an illustration of a life insurance policy.

Advisor: Your donation is the life insurance policy.

Description: The life insurance policy illustration moves to the left of the screen, and an illustration of stacks of coins appears to the right of it.

Advisor: When you die, the charity gets the payout on the policy which is generally larger than your original donation.

Description: The illustration of the stacks of coins gets larger than it was originally.

Bill: Would I still get a tax credit?

Description: Screen transitions to an illustration of Bill talking.

Advisor: Of course. One of two ways. If the charity is the policy owner and beneficiary, you’ll get a donation tax receipt for your premium payments from the registered charity.

Description: Screen transitions to 2 illustrations. To the left is an illustration of a hand holding a heart with text “Policyowner and beneficiary” below it. To the right is an illustration of a document and per cent sign with the text “Tax credit for premium payments” below it.

Advisor: Or, if the charity is the just the beneficiary, your estate gets a donation tax receipt when you die.

Screen transitions to 2 illustrations. To the left is an illustration of a hand holding a heart with text “Beneficiary” below it. To the right is an illustration of a document and per cent sign with the text “Donation tax receipt when you die” below it.

Bill: This sounds like a great way for me to make my mark today and grow my impact down the road.

Description: Screen transitions to Bill and his advisor sitting opposite in a room setting.

Advisor: Excellent. Let’s talk about using life insurance to support your favorite charity.

Description: Screen transitions to white background with text: Let’s talk about using life insurance to support your favorite charity.

Canada Life logo appears. Legal text appears: Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.

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