Michael MacDonnell

Financial Security Advisor
Investment Representative

Helping individuals, families, and business owners maximize their financial plans, with a deep focus on wealth management and protection through investment opportunities and insurance portfolios. Excited to foster long-term relationships with clients as we grow together and strive to exceed financial goals for generations to come.

Ask an advisor: What is inflation? – Canada Life

Learn about inflation and how it impacts your financial plan.

 

 


View video script

 

Description: This animated video introduces a character named Sarah and her advisor with illustrated graphics to explain inflation.

Text: Ask an advisor: What is inflation?

Description: An illustration of a bar graph with an upwards arrow draws into the frame.

Sarah: I’ve been hearing a lot about inflation. Should I be worried?

Description: Sarah sits in the advisor’s office. The advisor nods his head and smiles. His laptop sits on the desk between them.

Advisor: One of the best reasons to have a financial plan is to help you manage inflation.

Description: Cut to a medium shot of the advisor gesturing with his hands.

Advisor: Inflation is the gradual rise in the prices for all the goods and services you buy,

Description: A stack of coins is shown. Two coins roll into the frame and are added to the stack.

Advisor: including groceries, transportation and maybe your spring break vacation.

Description: Illustrations appear: a paper bag of food for groceries, a gas pump for transportation and an airplane for vacation.

Advisor: While we hope prices won’t go up, some inflation is the sign of a growing, thriving economy.

Description: A coin from the stack starts to roll along a line. The coin continues to roll as the line grows to a peak and then dips downward. Text “1-3% per year” appears onscreen.

Advisor: That’s because it encourages consumers to spend money now, rather than later when the price could be higher.

Description: More coins fall into the frame.

Advisor: But inflation can be a problem if your pay cheque can’t keep up.

Description: The camera pans downward to large text that compares a “1% raise” to “3% inflation.” A hand holding a pay cheque moves into the frame.

Advisor: Over time, you may not be able to afford to purchase as much as you previously did, lowering your standard of living.

Description: The illustrations of groceries, transportation and vacation return. Dollar signs flow outwards from each.

Advisor: This is especially important in retirement when your income may be more fixed and not able to grow with inflation.

Description: A graph appears. A straight dotted line labelled “Fixed income” draws into the frame. A second line draws in an upward motion, showing rising inflation.

Sarah: Oh, that makes sense!

Description: The camera zooms out of the graph to reveal the advisor’s laptop and Sarah in his office.

Advisor: Let’s talk about how you can create a financial plan with inflation in mind.

Description: The advisor gestures towards his screen, Sarah smiles.

Text “Let’s talk. Contact me today.” appears onscreen with the Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.”

Ask an advisor: Mortgage or individual life insurance? – Canada Life

Find out why individual life insurance is your most flexible option to help protect your family financially when buying a home.

 

 


View video script

 

Description: This animated video introduces a character named Aiko and her advisor with illustrated graphics to show the difference between mortgage insurance and life insurance.

Text “Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “Mortgage insurance or life insurance?” fades in below. An illustration of a shield with a checkmark draws on the right side of the frame.

Aiko: What’s better? Mortgage insurance or individual life insurance?

Description: Aiko appears in a video chat window on a computer screen. Her advisor’s head nods to the right of the frame.

Advisor: I’d always recommend individual life insurance.

Description: Cut to a split-screen of Aiko at home on the left and her advisor in his office on the right.

Advisor: With mortgage insurance, when you die, the money goes to the lender, and they use it only to pay down your mortgage.

Description: An illustration of home draws into the frame. The home moves over to the left and an arrow animates in, pointing towards a box labelled “Mortgage.”

Advisor: As well, your premium payments stay the same while the balance of your mortgage and your insurance coverage decreases.

Description: Cut to a line graph labelled “Mortgage insurance” showing coverage over 10 to 50 years. The coverage decreases over time. The advisor’s hand enters the frame and draws a straight line from the top of the coverage to 50 years, dollar signs pop in to show payments. The camera zooms out to show a line graph of “Individual insurance” where the coverage and payments stay the same.

Advisor: But with individual life insurance, you decide who receives the money and how it’s used. It could be to pay off the mortgage. But it could also pay off other debt, or fund an education or a retirement plan.

Description: An illustration of a shield draws into the frame. A dotted line connects the shield to four boxes labelled “Mortgage,” “Debt,” “Education” and “Retirement.”

Advisor: You also get to say how long your coverage lasts – for a short term or for your lifetime, even after your mortgage is paid.

Description: Cut to bar graph displaying the length of insurance coverage from “Present” to “Lifetime.” The advisor’s hand moves into frame, adjusting the bar from 10 years to lifetime coverage.

Advisor: That’s just a couple of the ways individual life insurance gives you more choice and flexibility in how you protect yourself and your loved ones.

Description: Cut back to the split-screen of Aiko and her advisor.

Text “Contact me today to talk about your insurance needs.” appears onscreen with the Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.”

Ask an advisor: Why work with an advisor? – Canada Life

Learn the benefits of working with an advisor to help build a financial plan for your future.

 

 


View video script

 

Description: This animated video introduces two characters named Lauren and Amina and illustrated graphics to show how an advisor can help create a financial plan to reach your goals.

Text “Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “Why work with an advisor?” fades in below. An illustration of a handshake draws on the right side of the frame.

Lauren: I could buy my insurance and investments online. Why should I work with an advisor?

Description: Lauren sits outside at a café table with a lemonade in front of her.

Amina: My advisor sees the big picture of how all my finances fit together.

Description: Cut to show both Lauren and Amina sitting at the table.

Amina: I might miss something important doing it myself.

Description: The frame fades to reveal various graphics representing a new pet, life insurance, marriage, estate planning, new home, luxury car, speed boat, health coverage, travel and cottage.

Amina: There’s a plan to achieve all my goals,

Description: A line enters the frame to select Lauren’s goals: life insurance, a new home, health coverage and a cottage. All other graphics fade away.

Amina: even when new ones pop-up.

Description: The advisor’s hand moves into the frame to add a travel goal.

Amina: If something unexpected happens in the economy or the markets, I won’t freak out thinking I have to change or fix something.

Description: The line and goals move up and down to represent a shifting stock market.

Amina: My advisor updates me regularly, so I feel confident I’m on track.

Description: Amina’s hand moved into frame, holding her phone. A notification appears on her phone with a mail icon that reads: “New message.

Amina: With an advisor, my financial future is one less thing I need to worry about.

Description: Cut back to Amina sitting at the table, showing Lauren her phone.

Text “Let’s talk. Contact me today.” appears onscreen with the Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.”

It can happen to you – Canada Life

Though most of us know someone who has suffered from a serious illness, we don’t think it can happen to us. Watch how a sudden diagnosis affected Sandra, and learn how you too can help minimize the financial risk.

 

Get retirement ready – Canada Life

We can help you build a plan for life after work. Learn more at http://www.canadalife.com.


View the video transcript:

 

Description: This video combines impactful words with footage of Canadian women close to retirement.

Narrator: You do it all.

Description: “You do it all” repeats across the screen in large text. A middle-aged woman bikes on the side of a road near a lake. Mountains appear in the distance.

Narrator: You’re unstoppable.

Description: “You’re unstoppable” repeats across the screen in large text. A mother sits on the edge of her bed holding her swaddled newborn baby.

Narrator: But when it comes to retirement, you might not feel ready because you’re worried you haven’t saved enough.

Description: A woman sits at her kitchen table, reading her statements. A stack of papers sits on the table next to her.

Narrator: But you’ve worked hard for this.

Description: “You’re worked hard” repeats across the screen in large text. A nurse in a mask takes a patient’s temperature.

Narrator: and you deserve to take this next step with confidence.

Description: An athletic woman jogs down a wooden bridge in a park.

Narrator: An advisor can help you build a plan.

Description: A barber smiles while talking on a cordless phone. She gives a young girl with long hair a trim.

Narrator: so you can afford the retirement you want.

Description: A surfer in a wetsuit stands on the beach at dawn, holding her surfboard.

Narrator: They’ll provide expert advice to help you choose the right investments based on your comfort with risk.

Description: A women sits at her desk, typing on a laptop. The back door of her home is open to a lush garden in the distance.

Narrator: draft a budget and ensure your family is taken care of.

Description: A mother holds up her phone to take a picture of her teenage daughter wearing a graduate cap and gown.

Narrator: It’s time to take charge of your money.

Description: A woman in tennis outfit plays pickleball on a court outside with her husband.

Narrator: Get retirement ready, your way.

Description: “Get retirement ready” repeats across the screen in large text.

Narrator: To learn more, contact your advisor.

Description : Words “To learn more, contact your advisor” appear onscreen with Canada Life logo and legal lines: Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-204-946-1190.

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